The ownership of user information collected is twofold. Primarily, swoonapparel.com owns all the information collected on the site. However, as and when a user requests access to a particular store, then that store also owns that user's data. SWOONAPPAREL.COM information from our users at several different points on our website.

To use this website, a user must first complete the registration form. During registration, a user is required to provide contact information (such as name and email address). We use this information to contact the user throughout the duration of the business transaction and to inform them about new products and services on our site for which he/she has expressed interest. It is also required for the user to provide unique identifiers (such as username and password) to facilitate the security concerns of the individual boutique owners.

The ownership of user information collected is twofold. Primarily, swoonapparel.com owns all the information collected on the site. However, as and when a user requests access to a particular store, then that store also owns that user's data. SWOONAPPAREL.COM information from our users at several different points on our website.

SWOONAPPAREL.COM is an online marketplace of apparel manufacturers and wholesalers. The information collected at the time of registration is used to offer a better service for the customer. We can send our new styles and information to the customers.

As soon as a user registers with a store or requests access to a store, his/her registration information is sent to that particular store. The store representative then can either immediately grant access to the user or contact the user for further questions/clarifications before granting access. The user can view and purchase clothing from those stores where he/she has been granted access. However, the right to cancel or allow access to any users is at the sole discretion of the store representative. Once granted access, the user will be able to access the store using his/her username and password (login information). It is the responsibility of the user and the store representative to maintain the secrecy of the username and password. Any fraudulent use of login information will lead to legal action or at the very least cancellation of access.

The website also keeps track of user statistics such as date of registration, date of the last visit, the number of times visited, etc. This information is used for aggregate analysis and to make business decisions. Again, the individual stores have access to this user information only if those users have requested access from them. The user's contact information is used for the following purposes:

User identity verification

Communicate new products and services

Communication website information (Maintenance shutdowns, new store launches, store removals, etc.)

Communication during/throughout the business transaction

SWOONAPPAREL.COM reserves the right to share the registration information with any third party that we deem is a business associate. This will only be done as a business enhancement exercise.

We store information that we collect through the registration page, cookies, etc. to create a profile of our users. A profile is stored information that we keep on individual users which details their viewing preferences/habits. Consequently, collected information is tied to the users' personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to direct pertinent marketing promotions to them. We sometimes share your profile with other third parties, as deemed applicable for relevant business decisions.

A cookie is a piece of data stored on the user's computer tied to information about the user. We use session ID cookies only. This cookie will help the system in recognizing that a particular user is logged in and allow him/her to access all the stores that he/she has access. Session ID cookies are designed in such a way that once a user closes the browser, the cookie terminates.

Like most standard websites, our servers use log files. These logs include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track users' movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses and other collected data are not linked to personally identifiable information.

 We send all new members a welcoming email to verify their password and username. Established members will occasionally receive information on products, services, exclusive deals, and a newsletter. Out of respect for the privacy of our users, we present the option not to receive these types of communications email. Please see the Choice and Opt-out sections.

On rare occasions, it is necessary to send out a strictly service-related announcement. For instance, if our service is temporarily suspended for maintenance, we might send users an email. Generally, users may not opt-out of these communications, although they can deactivate their account to refrain from receiving further emails. These communications are not promotional in nature and are provided as a service to inform users of periods of possible interrupted service.

 Although we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our website.

 We share aggregated demographic information with our partners and advertisers. This is not linked to any personally identifiable information.

 We use an outside shipping company to ship orders. These companies do not retain, share, store, or use personally identifiable information for any secondary purposes

This website takes every precaution to protect our users' information. When users submit sensitive information via the website, their information is protected both online and offline.

We do everything in our power to protect our users' information. All of our users' information, not just the sensitive information mentioned above, is restricted within our offices. Only employees who need the information to perform a specific job function(for example, our billing clerk or a customer service representative). Only employees who need the information to perform are granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave their desks to prevent unauthorized access. When they return, they must re-enter their password to re-gain access to their workstation, and in turn user information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies, are added, our employees are notified about the importance we place on privacy, and what they must do to ensure our users' information is protected.

If users have any questions about the security at our website, users can send an email to SWOONAPPAREL.COM

 If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate, so our users are always aware of what information we collect, how we use it, and under what circumstances if any, we disclose it. We will use data by the privacy policy under which the information collected.

If users have any questions or suggestions regarding our privacy policy, please contact us at: support@swoonapparel.com